German international carrier Lufthansa has established an Internet Web site for the greater China region. The site - http://www.luft hansa-greaterchina.com - is linked to Lufthansa's InfoFlyway, its German on-line service. It allows customers in China, Hong Kong and Taiwan to access information on the airline and its services at all hours. Klaas Frerichs, Lufthansa's regional director for China, said: 'The use of multimedia is the key for entering into the information age. 'It is significant for Lufthansa to venture into the multimedia world by offering efficient online services to our customers.' A region-specific Web site would enable Lufthansa's customers to obtain up-to-date information relevant to their travel needs within seconds, he added. Among the many features of the Web site, customers will be able to obtain contact details of the airline's offices around the region, familiarise themselves with travel routes between greater China and Germany and participate in promotional offers. They also can check news about Lufthansa's frequent-flyer programme and enrol if they wish to enter the programme. Browsers can make use of the feedback and request forms to give their opinions and suggestions, valuable information for Lufthansa as the airline tailors services to customers. Lufthansa is offering a promotion to all visitors to its greater China Web site - the chance to win a free round-trip ticket to any Lufthansa destination in Europe. From May 20, for three months, Lufthansa will run an on-line quiz about its products and services. Anyone who sends in correct answers will be entered in a draw to win the free ticket. Lufthansa's greater China Web site is presented in English with traditional and simplified Chinese versions due soon. The German airline, which serves more than 220 destinations in 85 countries, connects Hong Kong with Germany daily, and Beijing with Germany six times a week with non-stop Boeing 747-400 flights.
