German international carrier Lufthansa has established an Internet Web site for the greater China region.
It allows customers in China, Hong Kong and Taiwan to access information on the airline and its services at all hours.
Klaas Frerichs, Lufthansa's regional director for China, said: 'The use of multimedia is the key for entering into the information age.
'It is significant for Lufthansa to venture into the multimedia world by offering efficient online services to our customers.' A region-specific Web site would enable Lufthansa's customers to obtain up-to-date information relevant to their travel needs within seconds, he added.
Among the many features of the Web site, customers will be able to obtain contact details of the airline's offices around the region, familiarise themselves with travel routes between greater China and Germany and participate in promotional offers.