The film industry will be given a boost by new entertainment technology - Video-on-Demand (VOD) - according to managers at Hongkong Telecom IMS. The VOD service is part of the new Interactive TV initiative, which aims to improve on the entertainment and information offered by ordinary TV channels. The scheme will be launched later this year by Hongkong Telecom IMS whose representatives will attend the Filmart. The trade fair takes place at the Hong Kong Convention and Exhibition Centre from today until Friday. William Lo, managing director of Hongkong Telecom IMS, said: 'We are convinced that VOD will be a catalyst for further growth of the Hong Kong film industry. 'Our company is always supportive of the local film industry and sees this as an ideal chance to announce to local and international film companies [details] about the iTV service.' Mr Lo said iTV would improve the lifestyle of many people in the territory by providing them with different services. 'Apart from Video-on-Demand, there will also be Music-on-Demand, Home Banking and Home Shopping. 'Using VOD, if you want to watch local or foreign blockbusters, you can be in the comfort of your own home and watch the movie on your own TV set.' Music-on-Demand would enable people to have their own personal music channel and karaoke collection. 'Home Shopping and Home Banking will also give people greater freedom to do their shopping and banking when it is convenient for them,' Mr Lo said. Alan Wong, assistant executive director of the Hong Kong Trade Development Council, said many visitors to the trade fair would be interested to learn about the new iTV service. 'Hong Kong Filmart is just like the territory's media scene in miniature,' Mr Wong said. 'It features information on the Hong Kong Film Directors' Guild on coming movies, TV programmes and the new media trends such as Interactive TV and DVD technology.' Wanda Ho, senior manager at Hongkong Telecom IMS, is due to speak about iTV at the Asia Forum at the trade fair. The Asia Forum features speakers from China, Indonesia, Japan, Malaysia, Vietnam and Taiwan and covers issues like regional film and TV production. Other topics to be discussed at the forum include the trend, distribution, structure and regulatory environment of the film industry.