According to Primark, one of the world's leaders in providing financial information, requests for information are becoming more sophisticated and those who provide the information must try to keep a step ahead so that they can provide what the customer wants. Primark believes that users may be a little tired of going to several information providers to get what they want. The company believes the new 'one-stop shopping' model will become increasingly important. A single provider can supply the information a company requires. This model, if it works, will make life much easier for those whose job it is to go out and get an enormous variety of information. Primark is in an excellent position to accomplish this goal because of its long history and strategic partnerships. Primark has a number of organisations or companies that it feels can handle almost any request. Datastream is a company Primark recently obtained that specialises in what is called 'historical data', or data relating to the history of a company or business. I/B/E/S is another Primark company that deals in the kind of data needed to make forecasts; ICV handles real-time data; Disclosure has a database of fundamental data about companies; and Vestek handles fund management. Datastream has one of the longest histories in the business. It was formed in 1964 in Britain as part of Hoare and Co, which later became Hoare Govett. In 1966, it started one of the first teletype services in the world. In 1974, Datastream was sold by Hoare to a consortium headed by British Oxygen Company. In 1984, it was bought by Dun and Bradstreet. Primark bought Datastream in 1992. By 1996, Datastream had more than one billion data items of which one million are updated daily. Brent Somerville, general manager for Southeast Asia and Australia at Primark, said the important thing for the future was to integrate the data needs of clients so that they could obtain what they wanted easily and without having to jump about accessing a lot of services. 'I see the trend merging towards all products being delivered seamlessly on one terminal. Video, audio, textual information - all this on one terminal with links to different information,' he said. 'With the globalisation of the market, people have access to more information. They want it to be organised and easily made use of.'