McDonald's, identified worldwide with hamburgers and french fries, has diversified into toys and even reading and sports programmes. The chain runs regular competitions which keep the youngsters coming back for more. One Hong Kong girl has had some colour added to her life with a prize trip to Disneyland in California. Ronald McDonald dropped in at McDonald's in Sheung Wan on June 15 to present the prizes to the winners in the Masterpiece Collection colouring contest. The competition was organised with Buena Vista Home Entertainment Asia Pacific. The grand prize winner was Lo Wing-sz, 11, who received round-trip economy air tickets to Los Angeles in the United States and admission to Disneyland for four people. 'I am very happy that I can go to the Disneyland with my family and take photos with my favourite, Mickey Mouse,' Wing-sz said. 'I also hope that I can go to Japan's Disneyland in the future.' Wing-sz said she liked colouring because it was inspirational and improved her patience. More than 40 children also received laser discs and videos of Alice in Wonderland, Pocahontas, Aladdin and the King of Thieves and Robin Hood. McDonald's spokesman Tang Mayee, said the company and the Hong Kong Professional Teachers' Union (HKPTU) had linked to organise a read- for-fun programme for primary schools. The programme aims to motivate children to read more to expand their language abilities. Each school helps students set reading goals, with McDonald's putting up the prizes. More than 270,000 students in 418 primary schools are involved. 'The support from principals, teachers, parents and McDonald's contributes to the success of this programme as a way of enhancing the basic curriculum,' HKPTU president Cheung Man-kwong said. Ms Tang said: 'Apart from the children, we also attach great importance to the participation of the general public. Various activities are scheduled in the second half of the year.' McDonald's has shifted its focus to sports to encourage community participation. Big inflatable games have been imported from Britain for the McFun Sports Day at the Hong Kong Sports Institute on October 26. Sporting stars are to be the guests-of-honour at a sports day for secondary school students on October 10.