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Clothes firm a strong bet

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Why you can trust SCMP

GLORIOUS Sun Enterprises (GSE) makes and supplies casual wear under a range of fashion labels, including Gap and Levi's.

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The company has 23 factories in six countries that produce knitwear and woven wear.

Brokerage BNP PrimeEast recently placed a buy on the stock.

It said the prospects for the firm's rapid expansion on the mainland were very strong.

Analyst Nancy Ng, who wrote the report, said: 'Having first set foot in China in 1978, GSE is in a better position than most to be able to design for local tastes.' Ms Ng said that as the mainland modernised its economy, the demand for Western-style fashions - including those made by Glorious Sun - was certain to grow.

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She said the company had established 271 retail outlets throughout the country and promoted its Jeanswest brand heavily.

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