Cathay Pacific's environmentally friendly practices contribute to a reduction in waste and generate millions of dollars to support its own 'green' projects, according to the company. Savings made by the company through recycling go towards the Cathay Pacific Green Fund. This, in turn, is used to support green activities and provide environmental education for the company's staff and the community. Cathay's motto for the 1990s, 'We accept our responsibility towards the environment' - which was established at corporate level - is proving that to 'go green' can save money by linking good business practices to concern for surroundings. The airline's Environmental Management System, which operates through the environmental office, was set up in 1993 to find ways to protect the environment and implement environmentally sensitive practices. It has led to the recycling of paper, aluminium, plastic, oil and uniforms. Nick Rhodes, Cathay Pacific's airline services general manager, said 500 'energy ambassadors' had been appointed within the company to keep records of each department's energy and paper consumption and to promote energy conservation. He said energy and waste reduction had resulted in an average saving of 20,000 trees per year, worth US$520,000 through lower paper consumption and a further US$260,000 from reducing the use of plastic cups in offices. The plastic cup reduction meant 50 fewer tonnes of them were deposited at landfill sites each year.