HKR International and New World Development yesterday said they would sell the first batch of 228 flats in the third phase of their Discovery Park development in Tsuen Wan at an average of $6,800 per square foot. The pricing is about 10 per cent below average market prices, a move agents said was designed to boost buying momentum. They said the discounted price could be partly attributed to the inferior quality of some of the units on offer. The 228 flats will be sold on September 25. They are all in Tower 11, which stands closely behind HKR's industrial project, the CDW Building. Agents said many units at the lower floors in Tower 11 did not have an attractive view as they were blocked by the industrial tower. Prices at the less attractive units are about $6,000 per sq ft. Pricing for the better units on higher floors or for flats facing the project's garden and club house development is between $7,200 and $7,600 per sq ft. This is still lower than the secondary price of $8,000 to $8,300 per sq ft for units in phases one and two. 'The pricing is reasonable, taking into account the quality of the units,' Tweety Lee Chui-yee, sales supervisor of Centaline Property Agency's Discovery Park branch, said. Ms Lee said it was difficult to anticipate whether potential buyers would be lured to the inferior flats by the attractive price. She said the project would be a new barometer in the housing sector in Tsuen Wan district. HKR International's general manager of its development and marketing division, Chan Chi-ming, said the decision to sell flats at lower prices was aimed at boosting buying sentiment. Mr Chan said the developers would increase prices for the subsequent batches. Registration for the units of between 610 sq ft and 822 sq ft would begin September 19 and end on September 22. New World Development senior sales and marketing manager Barbara Ho said the company had finalised negotiations with 17 banks regarding the launch of the third phase development.