With more businesswomen living out of suitcases in the emancipated 1990s, the hospitality business has been slow to appreciate it can compete for their custom.
But one of the first to make an effort is The Legend Hotel & Apartments in the heart of Kuala Lumpur's business district.
It has answered the awkward dilemma of where to sit a lone female guest at dinner with the novel 'Ladies Table' at the hotel's lifestyle restaurant, SK Cuisine.
'It's a specially dressed-up table for lady guests,' according to spokesman Elizabeth Soo.
'It gives them the opportunity to network with each other and avoid the awkwardness of eating alone.' Malaysia's 'first fully-integrated hotel and apartment complex' has also addressed the issue of what little extras a businesswoman might appreciate in her room.
Facilities include make-up mirrors, a range of bathroom amenities and women's magazines.