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Millicent kicks off new on-line micro-economy

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With Millicent, Digital is out to stake its public claim to an emerging sector of the on-line economy - the micro-transaction.

Micro-transactions, which include all low-cost transactions ranging from fractions of a cent to a few dollars, pose difficulties for commonly used credit-card payment systems now employed on the Internet. The relatively high cost of credit card authorisation and fees make charging low prices for individual transactions impossible.

Micro-transactions are best suited for selling access to information. For instance, Web sites could charge fractions of a cent to view a Web page, or a few dollars per download of applets and software.

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Now in a pilot programme in several European markets, the idea behind Millicent is simple. A broker - say an electronic bank - handles accounts, billing, and vendor accounts. Vendors then issue 'scrip' - a form of electronic money - which can be used to purchase content from that vendor only.

Customers purchase a universal form of scrip from the broker and store it in a 'wallet' on their computer. When a user buys content, they actually use the broker's scrip to purchase vendor scrip.

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That way, it is possible to confirm if scrip has been used before without the need to connect to a central clearing house. It is faster and cheaper than other on-line payment technologies, which first need to confirm transactions with remote locations.

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