A TV programme is breaking new ground by introducing rugby to youngsters in Cantonese. Hong Kong Rugby Football Union (HKRFU), the professional body governing the sport, is behind the first show of its kind about the sport. The 12-week Caltex Rugby Show series is aired at 4.30 pm on Saturdays, on ATV Home. Its target audience is six to 14 year olds. Hong Kong player Kelvin Yip Kwok-ho, who coaches at the Kowloon District Development centre, is the main presenter. He is joined by showbiz star Eric Kot Man-fai. 'Rugby can train people in self-confidence and tighten their co-operation and interaction with others,' said Yip. He said the view that rugby was only for Western youngsters was wrong. 'Most Asian rugby teams are found to have better skills in the sport and all of them achieve good results in international games,' he said. HKRFU secretary Clement Lau Hak-man said: 'With the significant changes taking place in Hong Kong, we're looking to an exciting new chapter for rugby.' The show emphasises mini-rugby as well as the senior game. The Panda Rugby Club feature is a highlight for younger children. Programmes will also cover the rules of the game, coaching and refereeing tips, health and fitness. Hong Kong players and international coverage will also feature. Overseas footage and clips from the famous Hong Kong Rugby Sevens tournament will also be aired. A news bulletin keeps young fans up-to-date on current events, giving a fast-moving, fun-packed and exciting programme. The HKRFU established one of the territory's best sports development programmes in 1988. It is well-planned and carefully structured, aiming to promote the sport throughout the territory. The efforts have won great support from the grass-roots level. Every week, about 2,500 children, aged six to 12, chase the ball at 13 mini-rugby clubs. Sixty-five per cent of these are Chinese and 15 per cent of them are girls. Yuen Ming-kwong, general manager of sponsors Caltex Companies (Greater China), said: 'We're proud to get involved with this innovative programme.'