The rapid development of broadcast technologies during the last 10 years has changed the average television or radio studio beyond recognition.
Products on display at Asia Broadcast 97 give a glimpse of the state-of-the-art broadcasting equipment on offer from the world's leading manufacturers, including virtual studio sets, cyberpresenters and scaled-down broadcast stations.
One product generating a significant pre-show interest is Sony's new multi-channel digital transmission system - the first end-to-end broadcast system from a single manufacturer.
Sony will use the show for the first Asian demonstration of the new system, which incorporates many products already on the market, such as hard disk servers, playback, master switcher control and MPEG2 compression systems.
Sony has been able to capitalise on the booming satellite broadcasting industry in Asia, making systems for multichannel satellite broadcasters such as Star TV and HBO Asia.
Craig Norris, of Sony Broadcast Products, said the product had been designed as a result of the feedback Sony had received from users of its existing components of the system.
'From the experience of those customers, we have been able to put together a total system. They want to have a small, low-cost, automated television station system,' he said.