SCOTLAND boss Craig Brown is ready to axe Rangers striker Ally McCoist from his World Cup plans. The national coach has handed the player an ultimatum - get first-team football or forget France. Brown said McCoist, capped 59 times, was 'very unlikely' to go to the World Cup finals next year unless he could regain his place in the starting lineup at Rangers or move to another club. McCoist has started only three games for Rangers this season, where Italian striker Marco Negri has struck a rich vein of scoring. 'Ally has scored 19 goals for Scotland and has a proven pedigree but unless he gets back into the team, or gets a move, it will be difficult to keep including him,' said Brown. If McCoist does decide to call it a day at Ibrox, a host of clubs on both sides or the border would clamour for his signature, with Newcastle and his old club Sunderland heading the queue. Kenny Dalglish, a long-time admirer of the player, may see McCoist as the ideal stop-gap striker Newcastle needs to help the club while they wait on Alan Shearer recovering from injury. Sunderland would also welcome the player back to Wearside, recoginising that he is perhaps the proven goal-scorer who can heldp them get back to Premier League football. Meanwhile, Celtic have sacked assistant general manager David Hay, the man who was instrumental in bringing ?1.7 million new signing Paul Lambert from Borussia Dortmund to Parkhead. It is understood the differences in opinion between Hay and new general manager Jock Brown were the principal cause of his departure. Lambert's move back to Scotland, prompted through his wife's homesickness, has left a sour taste at Motherwell. Lambert left the Lanarkshire club for free under the Bosman ruling and the ?1.7 million pocketed by Dortmund is pure profit. Motherwell secretary/director Alan Dick said: 'We wish Paul well, and Celtic had every right to sign him but we are very unhappy about the way in which the Bosman ruling deprives clubs like ours of income which is crucial to us.' Lambert's move also relieves Scotland boss Brown of a difficulty.