Music hath charms to soothe the savage beast. Well, perhaps savage beasts, but what about the software pirates running around Hong Kong? Microsoft has teamed up with Go East, a Hong Kong record label, to come up with an anti-piracy anthem. The result is a soothing pop song called Lai meaning 'come along'. Written by Lam Zik, and performed by Hong Kong Canto-pop star Anthony Wong and mainland star Lao Lang, the soft-rock theme song already is getting a lot of airtime on Hong Kong radio. Carmen Chan, a Microsoft official, said most DJs in the SAR had been strongly supportive. She said many DJs introduced the song to their listeners with some background information about the song's anti-piracy theme, in order to raise awareness about intellectual property rights. Good thing too, because the song's nebulous lyrics do not exactly beat the listener over the head with invocations about the evils of intellectual piracy. The theme song itself does not lambaste pirates or those who purchase their wares, but encourages people to 'come along' and enter a perfect world where the use of technology and the Internet makes lives better for everyone. One chorus of the song vaguely brings up some elements of technology. Roughly translated: When you press the button, or open the door Many entertaining and inter esting things will come to you And bring you pleasure Well okay, a bit of a stretch, but the rest of the song goes on to describe a technology nirvana where anything can happen, a new age where dreams and imagination come to life. Microsoft was not keen on walloping the listening audience with the issue, according to Sasha Skinner, a marketing manager for Microsoft Far East Region. Still, Hong Kong pirates have thick skins, and critics may feel that serene lullabies are not going to change the way SAR music buyers think about intellectual property rights. The SAR is rife with piracy in many forms. Mega CD-ROMs, which contain hundreds of titles on one disk, all at bargain prices, are available, for example. One of the most damaging forms of piracy comes from computer dealers though, according to Ms Skinner, where shoppers insist on getting a little extra software thrown in after paying considerable sums for hardware. The Business Software Alliance claimed that Hong Kong accounted for US$129 million in lost sales due to piracy. 'We wanted to come up with an approach that instead of threatening people with fines and legal action, reached out and explained the benefits of owning the genuine article,' said Anny Wong, marketing manager for Microsoft's OEM sales division. The singers were chosen because they were supposedly 'wired' to the world of technology, although Wong admitted he did not personally own a computer, but just used the ones available at the recording studio. Lao Lang, however, studied computer science at university, and said his girlfriend worked for Yahoo!. He also claimed that during his studies, he had software that he had personally written pirated, so he empathised with the plight of software developers.