THE 1992 Rome Report Asia-Pacific shows that Time magazine has topped advertising sales among the 22 regional and international magazines measured, with US$38.3 million - a 20.6 per cent share of the market. Time Inc Magazines - Time, Asiaweek, Yazhou Zhoukan and Fortune - captured 38 per cent of the report total, with $71 million in advertising sales. Following Time, Newsweek achieved a 17 per cent share with sales of US$31.6 million, then Asiaweek with $19.9 million and a 10.7 per cent share of the market. The Far Eastern Economic Review increased its share of the market to 7.7 per cent, closely followed by Yazhou Zhoukan with 6.1 per cent. The Economist and BusinessWeek were close behind, each picking up an extra 1.6 per cent, with the latter achieving slightly higher sales of $3 million, compared with the Economist's $2.9 million. Yazhou Zhoukan and Newsweek had the biggest increase in share of market growth (0.9 per cent), followed by Asian Business (0.7 per cent) and Business Traveller (0.4 per cent). Of the other publications, The Asian Wall Street Journal had the highest share of the market with 9.9 per cent but was 0.1 per cent down in comparison with 1991. Business Traveller, USA Today, International Herald Tribune, Indian Reader's Digest, Asian Business and Asia Magazine increased their market share in comparison with 1991.