Given that today is Valentine's Day, it seems more than appropriate that some of Asia's former economic tigers are turning to love to help them out of their difficulties. They say love can mend a broken heart - but certain regional governments believe Cupid can go one step further and mend broken economies as well. That's right, this particular Valentine's Day scores of our Asian neighbours are doing their flirting with the Gods of Mammon - rather than the man or woman of their dreams - as they bid to turn around their personal and collective financial fortunes. The most obvious embodiment of the unusual synthesis of love and business is in Indonesia - where the 'Love the Rupiah' campaign is in full swing. For the uninitiated, this campaign has involved the Indonesian Government beseeching its subjects to change US dollars into rupiah to restore the currency's fortunes. We had a sneaking suspicion that sound economic policies might also have a bit of a role to play - but hey, desperate times call for desperate measures. And it seems it's not just the Indonesians who are banking on emotional factors to heal their economies. In the most loving sense, the Thais have been barracking for the baht, Malaysians romanticising about the ringgit, and, no doubt, Filipinos have been praying for the peso. In South Korea, a dating agency is even promoting a blood donation drive in which some lucky donors will win a blind date. Its real purpose: to help save the South Korean economy by curbing spending on imported blood products. What a thought - giving blood to save your country's currency - and having a shot at true love to boot! Seems there's no separating affairs of the heart and the hip pocket. It's all enough to prompt us to venture into the business of love. Let's face it, if Southeast Asian governments can use love as a marketing tool, why can't we? So, here goes. Introducing, the Lai See Valentine's Day classifieds: where no matter what your position in society, you can abandon those inhibitions and tell the world of your innermost feelings for that special person or inanimate object. Here are just some examples of the intimate material we're planning to run: A message from President Suharto to the Indonesian public: 'You loved me once, you can love me again. Please don't let a little thing like billions of dollars in debt come between us.' From the chairman of a now-defunct Hong Kong investment house named after a falcon: 'Come back, my big bird. Since you flew off into the sunset, I've had to postpone the spare cottage on the Scottish country estate. We're having to make do with the mansion. Yours, in anticipation, Love Philip.' From a local florist to a member of that rare breed of Hong Kong mega-landlords who's just given him a rent cut: 'Roses are red, violets are blue, I've binned the bouquet of stinging nettles, I'd set aside for you.' From a certain senior US politician to a former acquaintance: 'Dear Monica, Just a little note to let you know I'm thinking of you as you take the Fifth Amendment. Boy, we sure got a lot of work done during those 37 meetings. I can't send you any flowers or dresses this time (you understand). Some nasty people might read it the wrong way. Love and kisses, Bill.' From one of the many chickens that met an undignified fate during the mass poultry cull, to the Director of Agriculture and Fisheries: 'You wrung my neck and left my heart bleeding - but I couldn't resist a parting peck.' From George Soros to Cindy Crawford: 'If I may be so bold as to speculate, will you be my Valentine?' From Peregrine to the new owner of its Greater China equity operations, Banque Nationale de Paris: 'I was just flirting with some of those other overseas broking houses. You were always my true love.' From a certain senior US politician to his wife: 'Dear Hillary, sorry about the many times you've had to get out those lipstick stains on my collar during the year. You know how it is: hundreds of functions to attend, lots of hangers on, etc, etc. Still, the way things are going, we may have lots and lots more time together soon. Love and kisses, Bill.' From Barney's to Dickson Concepts, in light of Dickson's seemingly never-ending courtship of the famous, upmarket New York retailer: 'I know you think I'm playing hard to get - but I just like to play the field. All good things come to those who wait.' This is just a small sample of what we've received so far, but you get the picture. Lai See can sense a veritable fortune in this 'expressing your feelings' caper. Everyone seems to be cashing in on it - in good times and in bad. And who said love and money didn't mix?