Canada's Ear Music has won the tender to provide the music soundtrack for the Airport Express Line (AEL) commercial set to launch in April. The Montreal-based company, which has invested $600,000 to open a Hong Kong office, was chosen by the DDB agency, the creative behind the AEL campaign, to provide music for the 60-second commercial with an option for two more. The win was the first for the company in Asia but last year it had a turnover of more than US$500,000 producing music for such customers as McDonald's, Bell Canada, Air Canada, Carling and Molson breweries, and General Motors. Daniel Thibault, owner of the five-year-old company, said he researched the Asian market for the past year and found agencies and film houses expressed a need for original music and sound design. He said the company's strength was its use of live musicians. The AEL pitch involved the use of 18 voices, six musicians, computers and digital audio recording equipment. 'A lot of music houses rely exclusively on the use of electronic equipment. We feel to be really effective and add realism to the image the use of real instruments is essential. It may cost more but it delivers results,' Mr Thibault said. 'In our research, we found there was need expressed by directors and advertising companies for new blood, original music and sound design. Our goal is to bring the symphonies of the world to the region starting with a tight collaboration with Hong Kong film-makers and advertisers.' Mr Thibault said the company had access to any talent, depending on a client's budget. The firm plans to open in Singapore this year.