Popular English racecaller Richard Hoiles has been booked to commentate at Royal Ascot in June, the most important summer fixture on the British racing calendar. Hoiles, who has made a very favourable impression since joining the Hong Kong Jockey Club's Audio Visual Department at the start of the season, will also commentate on the Northumberland Plate at Newcastle, as well as Hong Kong Day at Sandown Park in early July. The bookings reinforce Hoiles' reputation as one of the brightest young talents in the racing media ranks in Britain and enable him to maintain close links with the English turf despite on-going commitments in Hong Kong. He called his first Hong Kong Derby at Sha Tin last Sunday - and is eager to continue in the commentating role, as well as presenting racing programmes under the Jockey Club banner. 'The chance to commentate at Royal Ascot came as a bit of a shock,' Hoiles admitted. 'I asked if I could call a few meetings back in the UK, just to keep my hand in, but I never expected anybody to consider me for the Royal Meeting. It is a most pleasant surprise, and a wonderful opportunity.' Hoiles will join fellow commentator Simon Holt, of Channel-4 fame, at the microphone over the four days, during which there are many challenging races to call. The Royal Hunt Cup, the Britannia Stakes, the Ascot Stakes and the Wokingham Handicap all attract fields of 30-plus runners - and three of those are on the straight course. The Ascot Authority, now led by Lord Hartington, who has taken over from Col Sir Piers Bengough as Her Majesty's Representative, demands high standards of its staff, particularly those in the commentary box. Hoiles' appointment this year reflects well on the Jockey Club's Audio Visual Department. 'I'm really looking forward to it,' Hoiles said. 'Getting the invitation to call the last Japan Cup in Tokyo came at the last moment and was a great thrill. The Ascot opportunity sounds even better,' he added. Despite his summer schedule, Hoiles will be back in front of the cameras and microphone well in time for the start of the new Hong Kong season in September. Royston Ffrench, one of Flat racing's up-and-coming riding stars, hit a hurdle at Wolverhampton during the week when he was banned for seven days under the 'non-triers' rule. But Jockey Club officials said last night that new, tougher deterrents are not to be introduced until later this month. Ffrench was found guilty over his handling of Lady Jazz, who finished fourth - beaten 11.5 lengths by winner Shaanxi Romance - in the first division of the Capricorn Maiden Stakes. But the champion apprentice was not the only one to feel the heavy hand of the stewards. Trainer Joe Naughton, who was not at the track, was fined $1,400, while Lady Jazz herself was suspended from running for 30 days. Ffrench's ban could prove costly as it takes in March 14, 17, 19-21, 23 and 26. This means the rider will miss the opening day of Doncaster's turf meeting on March 26, although he will be available for the valuable Worthington Lincoln Handicap two days later. Naughton, who watched the race on television at his Epsom base, was incensed at the decision and says he will appeal. 'I was just minding my own business watching the racing [on television] and they announce Royston has got seven days, my filly is banned for 30 days and I've been fined 1,400 quid,' the trainer angrily recalled. 'I ran her only seven days ago and she was as fit as a flea today. Royston gave her four or five backhanders - she couldn't have done any better. I will definitely appeal.' Ffrench has also announced that he is to appeal. Ffrench's brush with the stewards comes hard on the heels of a series of cases that have attracted unwelcome and unfavourable publicity in recent weeks. But John Maxse, the Jockey Club's press officer, said there was no official crack-down as a reaction. Maxse said a series of tougher deterrents were ready to be introduced by the Jockey Club at the start of the Flat (turf) season, on March 26. One of these is that explanations from trainers and jockeys will in future be 'noted' and not 'accepted', in order to give the stewards more flexibility to re-open cases. Maxse added: 'Our efforts to reduce non-triers have been in progress for some time. There have been more cases uncovered of persons being in breach of the non-triers Rule  than in previous years. I think there is increased awareness among racecourse stewards, as well.'