One of the world's least enviable jobs right now would have to be promoting Macau as either a tourist or business destination. Macau promoters clearly thought now was a good time to launch a marketing blitzkrieg plugging the Portuguese enclave's wares.
Large advertisements appeared last week and this week loudly advertising Macau as the 'New Choice for Business'.
Macau promoters thought the moment to re-launch the enclave was upon them. After all, the crime wave there appeared to have died down - right? Er, not quite.
Just when all seemed to have gone quiet on the Western front, Macau's reputation as a safe place to do business has - as we all know - taken yet another body blow with the shooting death of a gambling inspector.
The curse of advertising lead times strikes again! A promotional press tour also went ahead as scheduled yesterday as part of the new programme on investment in Macau.
A spokesman for the programme insisted last night there had been no dropouts from the tour, despite this week's events, with 20 media representatives turning up.