Tektronix's main claim to fame, its solid-ink printers, are fast, produce vibrant colours and do not suffer from the banding problems seen in many colour lasers. Most importantly, the ink is edible.
Although you may never have heard of solid-ink printing technology or Tektronix, do not think this is third-rate equipment. The company has been making colour printers for 15 years - since the dawn of time in this business.
As one might expect from a company that has turned oscilloscopes - its main product - into a billion-dollar annual business, Tektronix takes its target market seriously. Its printer sales stood at a healthy US$650 million last year.
'We are number one in our colour laser-class market segment,' said Robert Stewart, the newly appointed vice-president and general manager of Tektronix's imaging and printing division in Asia.
'That is the only real category of products that we manufacture. We do not compete in what we would call the personal or small office market.' Tektronix manufactures high-speed, Postscript-compatible colour printers. The product line includes a laser and several dye-sublimation machines, but is mostly made up of solid-ink printers.
'You can eat it,' Mr Stewart explained, picking a yellow ink block and biting off a small piece. 'It is kind of chewy.' A good thing to know if you are ever trapped on a desert island with nothing to sustain you but sand and a Tektronix printer.
The inks are small bricks of a synthetic material which is melted by the printer. Once the ink is in liquid form, the printer works like an inkjet, spraying small dots on to the page to create the required letters and images.