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Broader selling channels sought

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Computer vendors, who expect distributors to become choosier about their resellers, are looking into new ways of selling PCs.

Computer-makers are exploring new sales channels and ways of doing business, such as paying by instalment and leasing, because they believe demand for computer products is still strong, although customers are spending their money more carefully.

One alternative is to become partners with banks, telecom operators and even property companies, all of which have huge customer bases.

The computer company could put an advert and order form for its products in the same envelope as a bank or telecom bill.

IBM said it had achieved satisfactory sales working with banks and credit-card companies in selling computers by mail order.

Cheng Tak-chung, general manager of IBM's personal computer division, said IBM would extend its programme to utility companies, including telecom operators, which had a broad customer base.

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