In Focus has unveiled in Hong Kong a full range of liquid crystal display (LCD) multimedia projectors aimed at schools and corporations. The projectors include a high-end, fixed-installation model, a mid-range portable that can be moved from one conference room to another, and a small, lightweight personal projector designed to be carried around on business. Unlike an overhead projector, an LCD multimedia model connects to a computer, has built-in speakers for audio, and can support full-motion video. An LCD projector also eliminates the extra work needed to prepare transparencies before presentation and the inconvenience of using them during the presentation. The United States-based LCD projector maker places high value on the Hong Kong market, which it sees as a gateway to sell products to mainlanders. In Focus forecasts sales of 2,800 projectors in the SAR this year, and 13,000 on the mainland. The company said it was the fourth-largest vendor in Hong Kong, with about 7.8 per cent of the market, and was the top vendor in Singapore with 20 per cent market share. It refused to disclose its overall market share in Asia. 'We are strong in North America and Europe, but not so strong in Asia,' In Focus Asia director Thomas Wills said. Because LCD designs are twice as bright as CRT (cathode ray tube) multimedia projectors, presenters can leave the room lights on, making it less likely that audiences will snooze. In Focus' LP-1000 model is its brightest offering with 1,000 lumens for fixed installation. The LP-740 is a portable design with higher resolution (1,280 x 1,024) but has a lower brightness level (600 ANSI lumens). It is targeted to be used with Unix workstations, high-end PCs and Macintosh computers. The LP-420, weighing only 3.1 kilograms and priced at $42,000, is a special design for travellers. The company expects sales of its 3 kg projector to increase in Hong Kong, where it believes portable models of 5 kg or lower with medium brightness level of 500 to 600 lumens and SVGA (800 x 600) resolution will be in largest demand. Mr Wills said Asia accounted for 20 per cent of the worldwide market, which amounted to more than 300,000 units last year.