Ron Luey, Systems Software Associates' recently promoted managing director for greater China, says his most challenging task has been to set up and expand the software specialist's Hong Kong business. 'We have expanded from four people to 40 in Hong Kong, and our sales revenues have grown four times,' he said. Mr Luey joined SSA in 1992 to help SSA-affiliated software companies implement enterprise resources planning (ERP) systems in Hong Kong and southern China. An ERP system is a software application to aid industrial-sector business planning by integrating and managing the flow of information among departments - basically finance and accounting, sourcing and distribution, and manufacturing and assembly. Later the same year, Mr Luey established an SSA office in Hong Kong and was appointed branch manager. He said the greatest difficulty had been to make use of limited resources (just four staff members) to raise awareness of the company significantly rather than only its product, BPCS (business planning and control system), an ERP system already on the Hong Kong market. Any company with annual revenue of HK$200 million or above should employ an ERP system, according to Mr Luey. He said electronics companies were its key customers in Hong Kong and Taiwan, while clients also included car, tobacco, and food and beverage firms in the mainland. As greater China managing director, Mr Luey said his target was to achieve regional business growth of 50 per cent this year. Growth last year was 30 per cent due to flat business in Taiwan. He plans to add five employees in Taiwan and 10 in Hong Kong and the mainland. The company conducts only direct sales in the region. It has 20 employees in its Taipei office, 40 in Hong Kong and 80 in Beijing, Shanghai and Guangzhou in the mainland. The company generated worldwide revenue of US$430.6 million last year, 5 per cent of which was contributed by the greater China region.