A RECORD 65 million viewers worldwide will be able to see the Sevens action, as it happens, at the Hongkong Stadium. In the event's biggest television deal, BBC Enterprises will broadcast the matches live via satellite to a world-wide audience that includes Italy, South Africa and Fiji. Laurie Ward, the event's executive producer and head of sport of BBC Enterprises, said that an unprecedented 200 million people will have seen the Sevens in the three weeks after the event. Said Ward: ''It has been shown live before, but in small amounts and not in the same scale as what we have planned this year. ''This year will see the biggest live audience and a record number of people will see it within three weeks of it happening. ''We've had tremendous interest and I'm not surprised. I've been in Hongkong before and I saw the potential there. It is the greatest rugby sevens event in the world and a lot of people were just not aware of it.'' Satellite time for the event has already been awarded to Channel 10 in Australia, New Zealand Television, Fiji Television and South Africa's Emnet. Interest has also been shown by Italian television. By the time the Sevens kicks off Ward is hoping that the Hongkong Sevens will have an even bigger world-wide audience. He did, however, express concerns about the 33,000 partially-built Hongkong Stadium. ''It's just a matter of setting up the equipment in the new stadium. But I have every confidence that it will go smoothly. ''When 1994 comes along and the stadium is complete, it will be even better.'' Commentating for BBC will be the man known as Britain's voice of rugby, Bill McLaren, who missed the tournament last year. McLaren has always been impressed by the Sevens, and the fans' behaviour. ''The Hongkong Sevens tournament is, quite simply, absolutely unique,'' he said. ''I've always been amazed to see such a lovely crowd there. They're a model of good behaviour and they could certainly show the crowds in the British Home Nations championship a thing or two.'' McLaren said the tournament's greatest on-field asset was giving the minnows of the rugby world, like the Asian nations, a rare chance to test their skills against global powerhouses such as New Zealand and Australia. ''You get the great and the not-so-great teams competing. Even if Singapore gets beaten 78-0 by the All Blacks they don't really care because they've gone and played the All Blacks,'' he said. Despite its reputation, Hongkong was not chosen as the venue for the first official World Championship, an omission that raised more than a few eyebrows. That honour went to Scotland. But Hongkong Rugby Football Union chairman Stuart Leckie said: ''Scotland is the home of sevens rugby. The game started out there . . . I think it's entirely appropriate they get the first championship, but we're very keen to bid for the second one if it's held.'' The strong favourites to lift the main trophy this year, and make it four triumphs in a row, are reigning champions Fiji, who McLaren calls the true artists of sevens rugby. ''If I had to pick one team to go for I think it would be Fiji . . . and if someone is going to run them close I think it will be New Zealand,'' he said.