British-based insurance company Goodhealth Worldwide opened its Asia-Pacific headquarters in Hong Kong yesterday, aiming to provide medical cover for expatriates and frequent business travellers in the region.
Its opening comes at a time when some smaller insurers have been struggling to overcome losses on their investment portfolios.
However, Goodhealth founding chairman Chris Farley-West denied it was bad timing for the launch, saying the insurance industry was experiencing changes.
'You'll see the emergence of a different market and we'll be a part of that,' Mr Farley-West said.
He said the mainland market was 'very exciting' as there was a 'new resurgence of people going into China'.
Goodhealth provides a personal medical insurance scheme which refunds medical costs, including in-patient, out-patient, evacuation, drugs and nursing fees, of up to GBP500,000 (about HK$6.49 million).
