Turner Broadcasting's Cartoon Network has commissioned a survey of more than 5,600 young people aged seven to 18 in 18 cities in the Asia-Pacific region. Conducted by research group ACNielsen, the study will attempt to understand better Cartoon Network's audience in the region to provide better information for advertisers and consumer marketers. The survey group will ask face-to-face questions about lifestyle, favourite music, sports stars and music, as well as broader issues such as 'what is the best thing about your life right now?' and 'what is the most important thing happening to your country right now'. Known as the New GenerAsians survey, the study will produce 'an incredibly rich pool of information that will faithfully represent the voice of young people across Asia', according to Andrew Floyd, managing director, media measurement services with ACNielsen. The survey will be carried out in Hong Kong, the mainland, Australia, India, Indonesia, the Philippines, Singapore, Korea, Malaysia and Japan. The study was among those highlighted at the Kid Power 98 conference held in Hong Kong last week. One speaker, Sudhanshu Sarronwala, vice-president of marketing with MTV Asia said the media and manufacturers and retailers of consumer goods had to be aware that the definintion of the term 'youth' had changed in the past few years. With life expectancy increasing in Asia 'youth were getting older' according to Mr Sarronwala. Advertisers needed to target youth programmes with products that they would not have used in the past - such as CD systems, cars, computer printers and even rice cookers. Malaysian satellite TV platform Astro has replaced MGM Gold - which closed down suddenly at the beginning of this month - with another movie service, Cinemax. The newcomer is a sister channel to HBO Asia, which is seen in three million homes across the region. Cinemax has two million subscribers.