HMV Group, the British-based music retailer, said it had raided a pirate store illegally operating under its name in Guangzhou but admitted the store remained in operation. HMV said the infringing store, which operated under the name 'HMV China', had been forced to stop using the HMV name but still used the group's slogan 'Music at its Best'. The Guangzhou store also continued to use HMV's pink and grey colour scheme and had identical layout to HMV's stores in Hong Kong, including the listening posts where customers could use headphones to listen to selected CDs. HMV Hong Kong financial administration director John Fu Yiu-cheong said: 'It is really a direct copy of one of our stores. 'We are getting further legal counsel and we will make a strong objection to this.' Mr Fu said the raid took place late last month and was undertaken through the company's solicitor and the Guangzhou Authority of Industry and Commerce. He said that during the raid, senior officers at the pirate store were unable to produce evidence the operation had been authorised to use the HMV trademark. He said all items found in the store bearing the HMV trademark, such as shopping bags and labels, were seized. Several days after the raid took place, the HMV name was taken off the pirate store. The HMV Group placed several advertisements in Hong Kong newspapers last week stating the company was determined to protect the HMV name worldwide, including in the mainland. HMV Hong Kong, which does not operate any stores in the mainland, said it first became aware of the pirate store several months ago through some of its own record company suppliers. The record companies had received orders from the 'HMV China' store and asked HMV management in Hong Kong why they had not been informed of the store's existence. Mr Fu said the HMV Group might ultimately seek some compensation from the infringing store but it would take time.