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SCMP Reporter

Asia's largest business college, founded by the European Union to train mainland China's new generation of executives and managers, is moving to a new campus in Shanghai.

  The flagship China Europe International Business School (CEIBS) project was launched three years ago in partnership with the city's municipal government.

  The first 2,000 managers of the future graduated last year from its MBA and Executive MBA courses.

  Due to booming demand which saw a doubling of the Executive MBA course last year, the number is expected to increase to 6,000 by the end of this year.

  Construction on a new campus is now underway in the city's Pudong district.

   It was designed by Pei Cobb Freed, the company founded by architect I. M. Pei, designer of the Bank of China Tower in Hong Kong and the Louvre 'Pyramid' in Paris. The campus is expected to become an architectural landmark, incorporating the latest design and educational technology.

  Leading European and Chinese companies, including Siemens and Jahwa Cosmetics, are sponsors of the 40,000-square-metre campus, which is scheduled to open next year.

  With some of the world's leading business academics teaching in English, the college aims to equip China's next generation of managers with Western concepts and skills for the international marketplace.

 One professor at CEIBS, Dr Arthur Yeung, said: 'What constrains many foreign companies to compete and grow in China is lack of local talent. The pool of locals who possess the requisite business skills and mindsets are in acute shortage.'   But Professor Weng Shilie, chairman of the CEIBS board, described the college as a 'gratifying first step' in the reform of mainland China's business management education.

  'It is sure to make a great contribution to the training of a new generation of young and promising managers versed in Chinese business features as well as international practice,' he said.

 The Mayor of Shanghai, Xu Kuangdi, said: 'Through the continued development of CEIBS, I hope we will develop more qualified, well-educated managers to support the healthy growth of the mainland's economy.'   One recent graduate, Xiao Liyuan, a vice-president at China Eastern Airlines, said: 'If I walked on the ground in the past, this course provided me with the wings to fly.'   Wei Ming Ooi, managing director of a sponsoring firm, BAT China, said: 'The blessing of the national and local governments of the European Union, as well as the dynamism of the school's academic leadership and the strong commitment of many corporate sponsors, have put CEIBS on track to fast become the leading business school in the country - and one of the most important in the world.' 



Bigger campus for managers of future