IT'S official. A professional model with a chest measuring 101.6 cm and standing 1.79 metres tall is the SAR's sexiest man. Kenny Tea Chin-kwok, 28, became Mr Hong Kong last night at the first beauty contest for men. In the time-honoured tradition of pageants, Mr Tea was speechless, despite being fluent in Cantonese, English, Mandarin and Malay, and on the verge of tears when declared the winner over nine other finalists at the International Trade and Exhibition Centre in Kowloon Bay. 'Er . . . I want to thank my mother . . .' he said, before breaking off. The contest was ATV's answer to TVB's Miss Hong Kong and was aired at roughly the same time - between 7.30 pm and 9.45 pm - as the latter's semi-final last night. Form Six student Bruce Shing Yuen-kwan, 18, came in second. He is the same height as Mr Tea and his chest measurement is 104.14 cm. Policeman Ray Chin Ka-shing, 22, was second runner-up. He said his ambition of becoming a TV artiste would be boosted by the award. The contest followed similar routines to the women's pageants, where contestants are required to parade in swimsuits and evening dress and answer questions to test their wit. But unlike the contest for leggy ladies, the men's strutting and topless posing with tummies drawn in and muscles taunt drew ripples of giggling from the audience. On the other channel, meanwhile, the girls went through their routine - to customary polite applause. It was an all-male affair on ATV, however, with organisers peppering the show with women, supposedly to show contestants' manliness, but also to keep a balance in viewer interest.