CNBC Asia says it has doubled distribution to more than 12 million households in its first 3.5 months of operation.
Paul France, president of the Singapore-based television network, attributed the growth to consolidation of 'patchy distribution'.
CNBC Asia was formed in February when rival business channels Hong Kong-based CNBC and Asia Business News merged.
'ABN had some patchy distribution as did CNBC. When you put the two of them together you end up with comprehensive distribution,' he said.
'ABN was not on Wharf Cable, while CNBC was. ABN was on Singapore cable while CNBC wasn't. In Australia, we were both on different cable operators.' Mr France said the channel showed strong growth in India, where it was reaching 5.5 million households, and in Taiwan, where it had 1.9 million households, according to People-meter, an audience measuring system.
The channel had four times the viewership of CNN International (CNNI) in Taiwan and twice as many in India, he said.
'The interesting thing which has come out of the combination of the merger and the events in Asia of the last few months, you are suddenly seeing the growth of CNBC as a really major information channel,' he said.