CONSUMER goods distributor Wo Kee Hong (Holdings) has taken a 33 per cent interest in car dealer Technorient. Mr Richard Lee Man-fai, vice-president of Wo Kee Hong, said the acquisition marked a further diversification from the group's distributorships of audio-visual equipment, air-conditioners and car audio and other electrical products. ''The acquisition demonstrates our group's commitment to expanding the distribution of quality products in Asia,'' he said. He said the investment in Technorient was less than $20 million, and Wo Kee Hong had an option to increase the stake to 70 per cent. Wo Kee Hong had set a minimum price for the additional 37 per cent interest, but Mr Lee was unwilling to reveal it as the final figure depended on the profitability of Technorient over the next few years. Speaking at the signing of the deal yesterday, Mr Herbert Adamczyk, managing director of Technorient, said Wo Kee Hong's managerial, marketing and financial expertise and extensive distribution network in Hongkong and China would fuel the growth of Technorient. Incorporated in 1983, Technorient is the dealer for Ferrari, Lancia and Fiat cars, Bimota motorcycles, Uniroyal tyres, Kobe and Hagen batteries and many other brands of specialist vehicles and car accessories. It is also authorised to distribute most ofthese cars and accessories in China. Mr Lee said Wo Kee Hong had an established network in China for the import and distribution of leading brands of car accessories. ''This will facilitate the expansion of Technorient's market and enhance our sales of car accessories,'' he said.