While Hong Kong's cellular operators push prices even lower in the fight for price-sensitive customers, the battle at the top is about defending market share. These top-end networks seek to appeal to less cost-conscious and business users. Here, all the operators agree that the quality of network, coverage and innovation of services count more than price. So it is not surprising that when an innovative product comes along, all the operators want to be able to offer it as part of their package. In this case it is a handset/personal-organiser/e-mail offering from Alcatel, called the One TouchCom. Hongkong Telecom launches the phone on its business-orientated 1010 GSM service today. Competitors Hutchison and SmarTone also plan to offer the phone on their GSM services. The phone does not come cheap but is considerably cheaper than the Nokia Communicator, the only similar alternative that has the ability to read Internet text and send and receive mail. Telecom is clearly aiming the One TouchCom at business. 'It will be of use particularly for import-and-export-type traders who are on the move and use e-mail as a communication means,' manager marketing mobile services Gallen Lee said. The phone has the ability to receive e-mails as a short message (less than 168 characters). If you want to see more of the message, you need either to call up your own Internet service provider (ISP) to read more or you can forward the message to any fax machine nearby. Receiving a message in a short form is cheaper than calling up your ISP to see it in full e-mail form. Telecom calls the service mobile.intermil. A second application is the ability to install appointments in the on-board diary direct from an Internet web page. Telecom is asking $235 a month for the extra service package that goes with phone. That includes data services, Mobile.intermil and 50 minutes a month free of data transfer time. The market for this sort of high-end handset will never be huge, but Mr Lee has no doubt that there is a market.