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SAR firm set to make simulation a reality

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Determining the software products that Hong Kong companies want has been a day-to-day challenge for Solutions Research Centre (SRC).

'To become a successful distributor, one must understand the needs of a particular industry and then source the best software for it,' said SRC president John Li.

Mr Li and his staff keep up with the latest technology and market trends by studying United States computer magazines and Internet sites.

He worked previously in an engineering firm where he realised that engineering software could increase productivity. 'I wished that others in the engineering world could benefit from this software as well. That's how I signed up the distributorship and started my own business,' Mr Li said.

SRC was established in Hong Kong in 1991, offering management consultation, efficiency studies, operations research, engineering software and services, and software training.

It now has offices in Singapore and Kuala Lumpur and distributes high-end software titles to industries such as health care, services, engineering and manufacturing.

Mr Li sees SRC eventually becoming a pan-Asian consultancy dedicated to the needs of Asian companies.

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