Singer-turned-talk-show-host RuPaul made them chic, Australia's Priscilla Queen of the Desert made them trendy and Hollywood's To Wong Foo and The Birdcage made an alternative subculture accessible to the masses.
With drag queens popping up in most entertainment fields, it makes sense that we now have a cross-dressing DJ.
With a hairpiece, a dress and some heels, French restaurateur Bruno Gauthier becomes Lady B behind a turntable.
Yes, this cross-dressing house and techno DJ scheduled to play in Hong Kong this weekend does actually own a restaurant: Gauthier opened Barbarella's in Cannes in 1993.
'At the time, there was really bad press on techno and house music,' he said.
'I opened this place to prove to people that people who listen to house and techno music are normal, to show that in a techno environment you can be normal, eat, pay your bill and have waiters who can do their job,' he said from Cannes last week.