Readers have been calling in to highlight the great mystery of Chek Lap Kok: the reason there is no check-in row with the letter 'I' in the departure hall. Alert passengers have noticed that there are rows A to H, then J and K - then asked themselves, where is the row named after the personal pronoun? The answer, as it turns out, is simple. An Airport Authority representative told us: 'The letter 'I' looks like the number '1'.' Abolishing the 'I' - and indeed the 'O' - in lettering systems turns out to be common procedure in the aviation industry. As you might imagine, the letter 'O' creates confusion with the number '0'. Aircraft manufacturers and airport designers have adjusted their classification systems accordingly. That is one way to avoid 'I' and 'O' imbroglios. Still on affairs at CLK, a reader popped into one of the airport bookstores to buy a book. He emerged with his tome, plus a carrier bag that was a relic from the past. It stated simply: 'Asia Times - the region's business daily.' The Asia Times, for the uninitiated, closed more than a year ago. Sir Gordon Wu, Hong Kong's newest best-selling writer, may be interested to know of one party that cannot wait to get its hands on his new book, The Thailand Experience - which we reviewed last week. As we noted, the book chronicles Sir Gordon's side of the story on the far-from-completed Bangkok Elevated Road and Train Systems project. Now, there are the makings of a fascinating sequel. Lai See received a call from someone identifying herself as being from the Royal Thailand Consulate-General. 'Where can I buy a copy of The Thailand Experience ?' she asked. We replied that her best bet was to call Hopewell Holdings. 'Sorry - who was that?' the Thai representative asked. 'Hopewell Holdings.' After several unsuccessful attempts to have this name understood, Lai See dug out Hopewell's number, and told her to call that. The Thai representative said tentatively that she would give it a try. If anyone needed confirmation that Hopewell's - and indeed, Sir Gordon's - name had been wiped off the memory banks of Thai authorities, this surely puts the issue beyond doubt. Peter Everington, executive director at fund manager Regent Pacific, was making plenty of forecasts at a Thomson BankWatch luncheon at the Foreign Correspondent's Club - but he had a caveat for anyone taking in his tips. 'I have to admit that I'm not an economist - I am an aeronautical engineer by training and an aerobatic pilot by practice. So I know about going up, down, and upside down.' Well, Regent's share price flew south last month - falling by almost 10 per cent from its July 6 peak to Friday's closing price of $2.40. Mr Everington also made a quip during the function at the expense of his company's Asian Opportunity Fund: which has holdings in companies which might politely be termed as having upside potential. Mr Everington joked the best name for it might have been the 'Asian Bankruptcy Fund' - but added that 'no company would want to be held by a fund with that name'. Marketing in funds management is everything, it seems. As usual, the current edition of the Hong Kong Tourist Association's (HKTA) directory of associations and societies in the SAR makes great reading for insomniacs. However, one reference made us sit up and take notice: the listing of the Hong Kong Prisoners of War Association. The chairman of the body had a routine enough name: a Arthur E. Gomes. However, the association's honorary treasurer had a much more interesting moniker, going by the name of Mrs Price Waterhouse. Mrs Price Waterhouse? With a name like that, it sounds like she would be a hotshot at counting money. Word also reaches us the same Mrs Price Waterhouse recently got re-married to another accounting type, a Mr Coopers & Lybrand - and has been sporting a new and rather long-winded name: Mrs PricewaterhouseCoopers. The HKTA may wish to alter its records accordingly.