A new software released in Hong Kong can help companies save time when publicising Web sites. Submission Wizard 4.2 automatically submits a site's address, and key words describing content, to as many as 700 Web directories or search engines, including AltaVista, Excite, and HotBot. Internet and Communication Services Asia (ICS Asia), an SAR Internet consultancy, is selling the software, created by Exploit Information Technology of the United States. Manually submitting a site to a search engine involves going to the engine's submission page and typing in the data - including page title and location, company name and products offered or topics covered. Manual submission quickly becomes tedious and time-consuming, and does not guarantee a high position in search engine results. Web sites want to be listed among the most 'relevant' results when users type in common key words. John Thompson, operations director of ICS Asia, says the program will save a lot of time. 'The key to getting a search engine listing is a lot of hard work. When you update your pages and get them re-indexed all the time, you are guaranteed to get the best position in a search engine,' he said. ICS also offers a service to measure how high a position is in listings. Previous versions of Submission Wizard already were much faster than competing submission engines, Mr Thompson claimed, with version 4.2 up to another 25 per cent faster due to code optimisations. It also uses a stealth-submission technique to fool search engines into thinking that a user is manually submitting a site. Search engines sometimes block automated submissions because many submission programs alter pages to help gain a higher position in a search engine. Only Yahoo, with its strict editorial policies, will not accept automatic submissions from Submission Wizard. Potential users can download a trial copy from the ICS Web site at www.ics asia.com, but will need to buy a 'key', using a credit card over the Web, to unlock full functionality. Free version and search engine parameter updates will be available for the duration of the key - from one month to a year - with prices ranging from US$30 to $130. Mr Thompson said competing products charged up to $99 per submission.