ASIA Paging, the rapidly growing communications company, is launching an eight-page monthly newsletter from the middle of this month. The full-colour magazine will be mailed direct to Asia Paging's subscribers with the goal of improving links between company and customer. Printed entirely in Chinese, the newsletter will contain a wide variety of specially commissioned editorial items from movies and travel, through wining and dining to karaoke and horse racing. For the romantics, there will even be a regular love story! However, the real purpose of the venture is to carry updates on Asia Paging's own services, and there will also be a letters column. The newsletter will additionally carry a range of discount coupons plus special offers from restaurants and karaoke lounges. Meanwhile, Asian Advertising & Marketing (A & M ), the region's trade media, advertising and marketing magazine, is to re-launch on April 23. Editor and publisher Mr Leslie Burt said: ''The new A & M will provide full news and coverage of the communications industry, with correspondents in every Asian country, plus Australia, [Britain] and the US. ''It will provide otherwise inaccessible information to advertising and marketing professionals. ''Our editorial approach focuses on Asia's growing local and cross-border media and marketing activities.'' Publishing company Zindra (Hongkong) bought the title last October and has spent months on a re-design. The revamped format will be a ''newsmagazine'' style. ''The feature portion capitalises on the strengths of the old magazine format with its in-depth scope and analysis, while the news portion provides complete, up-to-date, advertising-, media-, and marketing-related news,'' said Mr Burt. News pages would close just two days before publication, to ensure a contemporaneous coverage, while the features would be wide-ranging, educational and informative, he said. The issues, all printed in Hongkong, will consist of at least 32 pages, but the re-launch issue, featuring an ''Annual Agency Review'', will be 44 pages. The first three issues will be available at monthly intervals but, from July onwards, the magazine will turn bi-weekly. The magazine is aiming for a circulation of 12,500 copies.