Tourists prefer to explore the cultural side of Hong Kong, rather than its infrastructure, a survey has revealed. Citizens Party chairwoman Christine Loh Kung-wai, who conducted the survey last month, urged the Government to direct its efforts in promoting tourism 'at the right places'. She also called for an independent bureau to oversee tourism policy. The survey showed that tourists were less interested in seeing 'hardware' such as theme parks and cable cars, which the Government and the HK Tourist Association (HKTA) largely focused on. 'Tourists enjoy seeing the way we live,' Ms Loh said. 'Street life is really popular but the Government and the HKTA have not promoted enough of it.' The 328 tourists Ms Loh spoke to said they were keen on seeing street markets, historical buildings, the outlying islands and Chinese festivals. The HKTA and the Government, on the other hand, aimed advertising at the large-scale infrastructure attractions, such as the Tsing Ma Bridge. 'The HKTA ought to conduct more intensive research in order to understand what the tourists really like to see here,' Ms Loh said. As soaring prices of food and shopping were giving tourists second thoughts about coming to the SAR, cultural and historical aspects were becoming more appealing. 'If we rely solely on promoting eating and shopping, we are not offering other assets which might become significant activities of interest,' she said. Ms Loh also recommended the Government appoint a Secretary for Tourism to help the industry climb out of its slump. 'Tourism is such a mixed bag, containing lots of things,' she said. 'There are many things which the HKTA wants to do, but they cannot access the myriad sectors of Hong Kong. 'Thus, we need someone high up in the Government to link different sectors to tourism.'