The Hong Kong Trade Development Council (HKTDC) said it had attracted more than 100 exhibitors for next month's launch of MarComAsia '98, its new marketing and advertising trade fair. Senior exhibitions manager Benjamin Chau Kai-leung yesterday said 103 exhibitors had been lined up for the three-day show so far, including 63 from the mainland. 'Beijing Television will be here, as well as Xinhua news agency and other advertising firms,' Mr Chau said. He also said the HKTDC was trying to arrange the attendance of mainland government representatives in the media and advertising fields. The trade fair was being marketed to the Singapore, Hong Kong, Taiwan and mainland markets. Mr Chau said more than 10,000 buyers - including many 'potential advertisers' in those respective markets - had registered to attend the fair. 'Despite the economic turmoil, there are still lots of marketing activities going on and more companies are looking to enter Asia,' he said. 'But to do so, they will need marketing services . . . and to know the marketing specifics of the different markets here.' Meanwhile, Mr Chau said there had been a noticeable increase in the number of exhibitors at HKTDC trade fairs this year - its recent gifts fair alone showed a 40 per cent increase. There was also a 12 per cent increase, thus far, in confirmed exhibitors for its electronics show in October. He said the increase may be a sign of economic worries as firms tried to escape their trap.