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Zoo sells naming rights on animals

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Animal lovers and egotists can have creatures named after them for up to $170,000 a year in a new fund-raising plan by the cash-strapped Guangzhou Zoo.

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Sponsors would be allowed 'private' time to play with or photograph their animals and would have exclusive rights to use them in advertisements, the state-run institution said.

Names of contributors will be carved on cages and carried on a banner at the zoo's entrance.

According to initial estimates, the annual sponsorship for the panda in the zoo is about $170,000, while that for an elephant is about $100,000 and $80,000 for a tiger.

Zoo manager Liang Runtian said the programme was open to Hong Kong animal lovers too.

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'We are not solely aiming at making money. The scheme can help arouse public awareness of animal welfare and protection,' he said.

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