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Magazine victim of slowdown

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SCMP Reporter

Asia Magazine, distributed through seven English-language newspapers in Asia, is to close next month - a victim of falling advertising revenue.

The last issue of the 800,000 circulation magazine will appear in Hong Kong on September 18.

The four owners of the 37-year-old magazine, one of which is the South China Morning Post, blamed the impact on the economic downturn.

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A statement from Asia Magazines Ltd said: 'As a newspaper-insert magazine, Asia Magazine carries a heavy burden of production cost without circulation revenues, and is totally reliant on advertising revenues to maintain viable business operations.

'The severe decline in advertising revenues . . . led to a consensus among the board to suspend publication,' it said.

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'Discussions will continue with interested contract publishers for resumption of publication of the title.'

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