ATV will relaunch its English-language World channel as a 'Reader's Digest-type' service with documentaries and an emphasis on news next year. The chief operating officer, Bruno Wu Ching, revealed the plans yesterday after returning from a trip to New York in search of new programmes for the No 2 station. He wants to target the 'intelligent and yuppie population' as part of a new strategy to improve ratings and profitability. Mr Wu's consortium of pro-Beijing businessmen bought the station in April. 'We want to be a documentary channel with documentaries supplied by companies around the world: historical documentaries, nature documentaries,' he said. The English channel will be re-launched on January 1 and the Chinese-language Home channel on September 28. ATV will no longer seek to compete with TVB in its traditionally strong areas of blockbuster movies and local productions. It is seeking to shoot programmes with US television producer King World - which is behind the Oprah Winfrey Show and game show Wheel of Fortune. King World executive Michael Spiessbach has been appointed as a director of the Hong Kong broadcaster. The Chinese-language news will be the first in Asia to use a computer-generated 'virtual set'. Used by CBS in the US, the computerised setting will later be used for the English-language news. The new line-up for the Chinese channel will include more documentaries and talk shows, as well as a series based on comedian Stephen Chiau Sing-chi's God of Cookery. Regarding his controversial restructuring of ATV, Mr Wu said the station was starting to turn around. Operating losses dropped last month by 76 per cent over the previous three months and it would break even with a 'slight chance of marginal profit', he said. He would not disclose the figures.