A CHUNK of the front section of the new-look Joyce on Nathan Road has been taken over by goodies from Emporio Armani, following the store's relocation from the Sheraton Hotel. There was an opening shindig yesterday afternoon, during which the label's new perfume was also launched. The fragrance is called 'He' and 'She' - in seven languages. The integration of Emporio Armani within the Joyce boutique paves the way for further changes, including a more extensive Private Label collection. Designed by Joyce Man, the Private Label has already been doing exceptionally well, with European retailers and buyers requesting items. And the company is not stopping there: although details were sketchy at the time of writing, Joyce is to hold a late-evening 'special event' on September 25 featuring funky new brands and in a funky new location. More information is soon to be revealed. tommy's guns ONE of Kowloon's best-kept secrets is the new-ish Tommy Hilfiger megastore on Nathan Road. A customer liked some long-sleeved cotton shirts but really wanted a short-sleeve version. No problem, said a member of the sales staff, we can do the alterations. The customer asked how much it would cost. 'Nothing,' said the employee. 'It's free.' Now that's service. Or maybe just desperation. coupon system MORE and more retailers are offering incentives to customers in these cash-strapped times. Swank boutiques are handing out cash coupon rebates to customers who spend more than $10,000, even on the new autumn merchandise. VIP cardholders, who already receive discounts of 10 to 15 per cent, get an additional 10 per cent off if they spend more than $10,000. 'It's our way of saying thank you to customers for their loyalty,' said a Swank insider. And things can't be all bad if the number of Swank VIP cardholders has not fallen; there are still 4,000 or so, and to retain the card each must spend at least $100,000 per season. Which is aboutone coat's worth at Swank prices. off, off, off GLEEFUL Joyce customers are being offered 'special concessions' on purchases. I rang the boutique to ask if there had been a change to its 'no sale' policy, only to be told the company 'will not publicly offer discounts' on new collections. What it will do, said Joyce spokesman Adrienne Ma, is organise more events and offer gifts with purchases 'to stimulate sales'. Meanwhile, the Fairton Group (Max Mara, Kookai, Georges Rech, Bally) is offering huge incentives to shoppers: spend $25,000 between now and the end of October and get a Cathay Pacific round-trip ticket to Taipei, Manila or Bangkok (in economy presumably but, hey, it's free). Up to $160,000 takes you to Istanbul or London, which begs the question: if you can afford to spend that much money in two months on frocks, why do you need a free ticket? knit picking LANE Crawford's contemporary division is jubilant about selling 200 sweet, beaded angora Luna Bi cardigans in four days - at $1,400 a pop. Another 75 die-hard customers are on the waiting list for a new shipment of Luna Bi cashmere sweaters, priced at $2,400 each. Senior buyer Sarah Rutson-Pang said even she couldn't believe the response, not just to the fancy sweaters but to selling on 48 per cent of stock within a fortnight of the contemporary collections being unveiled. 'We're not talking cheap price points, but they are attainable,' said Rutson-Pang. 'Plus we are having things made to our specifications. There are women buying the same item in every colour. It's unbelievable.' There are only 350 of the new cashmere cardigans, so get your orders in. After all, $2,400 is just the price of dinner for two in Lan Kwai Fong ... And speaking of fast-selling knits, the short-sleeved cashmere sweater from Celine photographed on the cover of September's American Vogue has sold out everywhere, including Hong Kong. Apparently, 40 pieces of the Michael Kors-designed item were snapped up in no time, at $4,000 to $5,000 each. Why? Because in fashion-speak, they are 'a signature item of season'. And yes, Celine also has a waiting list. big boss WHILE much of the retail industry moans and groans under the weight of the slump, a few companies are forging on. Menswear giant Boss has just announced it has leased a 3,000-square-foot, two-level space in the soon-to-be-revamped Prince's Building. The new flagship store will open next April and will carry the entire Boss line. It will be wholly owned and managed by Joyce.