The Hong Kong Sports Development Board (SDB) is formulating a Youth Sports Policy to recruit athletes and develop a sports culture in the SAR. Ip Hay-wood, director of the SDB's sports development group, said the policy would give the National Sports Associations (NSAs) a clear target for youth development. 'We need a thorough plan on youth development for all sports. We need to give the NSAs a clear target on working out their development programmes,' said Ip. 'We have been drafting the policy with action steps. One of the main points is to increase the number of athletes in each sport. 'With that, the SDB will be able to take care of Hong Kong sports from the grassroots level to the elite level. 'Hopefully, everything will get started within the next 12 months.' Ip said they would continue to provide opportunities for youngsters in various sports through the on-going Hong Kong Telecom GO!SPORT Programme. They will also further develop community athletic associations to provide mid-level training to young athletes. The SDB has undergone changes in its management structure over the past five months. Four groups - elite training, sports development, marketing and communications, and corporate management - have been set up. The elite training group has expanded its influence to include the grassroots of the 12 Focus Sports. It also looks after individual top athletes, like snooker player Marco Fu Kar-chun, whose sport is not a Focus Sport. To further promote Hong Kong sports and strengthen ties with the public, the marketing and communications group has launched a website. The public can access information on the SDB, Sports Institute, NSAs and athletes at www.hksdb.org.hk . Television commercials featuring top athletes, including Olympic gold medallist Lee Lai-shan, Wong Kam-po, Chai Po-wa and Ng Siu-ching, have also been aired regularly. Andrew Ma, the SDB chief executive, said the body would further strengthen its co-operation with the NSAs and other sports organisations, while management would be professionalised. The third five-year strategic plan will be announced next year, aimed at the development of local sports into the next millennium. The SDB will also fight for more facilities and resources for local athletes. Over the past decade, subvention to NSAs and the Amateur Sports Federation and the Olympic Committee has been increased from $22 million in 1990 to $77 million this year. Subventions to athletes under various financial funds have been increased significantly from $700,000 in 1990 to $6.15 million this year.