Promotion encourages poor diet

The latest ploy from McDonald's is its Snoopy collection which effectively invites children to eat the same meal for 28 days in a row.

To start a craze as a form of marketing is all right, but it is pathetic to entice youngsters to the same menu of chips and coke for a month. This is simply putting people's health at risk.

As a marketing effort the campaign is problematic and may backfire. One cardinal rule of marketing is not to create fatigue but this is precisely what McDonald's is doing. The company should simply let each promotion piece be bought with any item purchased.

W. K. CHAN Wan Chai