A regional taskforce has been set up to tackle impotence as doctors revealed more than half of Asian men over 40 suffer from the problem. The Erectile Dysfunction Advisory Council and Training, which comprises doctors and specialists from 11 countries across the region, will develop programmes to improve awareness. It was estimated that up to 52 per cent of men aged between 40 and 70, with an average age of just 48, were consistently unable to achieve or maintain an erection sufficient for satisfactory sexual activity. One in 10 men worldwide are thought to have the problem. Speaking at the Fourth Asian Congress in Urology in Singapore, council chairman, Professor Choi Hyung-ki of South Korea said use of animal parts in Asia to boost sexual power could also be reduced when people became better informed of the condition. 'The practice is due to long-standing misconception towards erectile dysfunction. The organisation will correctly disseminate the message across the region,' he said. Hong Kong representative Dr Peter Chan Siu-foon, of the Prince of Wales Hospital, agreed that the council's work would help to protect endangered animals. Parts from tigers and rhinoceroses are widely used as a traditional cure for the illness in the region. The taskforce will provide information to doctors and patients through newsletters and a new web site on http://www.asianedact.org.hk . It is estimated that nine out of 10 Asian men suffering from the problem do not seek medical advice.