Locally listed insurer National Mutual Asia sold more life policies to women than men in the past six months, after launching its first product aimed specifically at the female market in March. The result reverses the previous trend of policy sales. A survey demonstrated that at the end of July 1997, 56 per cent of insurance policies were sold to men and 44 per cent to women, the chief executive of the life division, Mark Pearson, said. National Mutual Asia senior manager Joanna Lo Yin-fun said that since the launch of the product - Smart Lady - in March, the percentage of female buyers had risen to 56 per cent. National Mutual's female product has attracted more than 15,000 Hong Kong women - representing 30 per cent of the insurer's total sales of new policies from March to August. 'It shows that women are more interested in buying life insurance policies than in the old days,' she said. The product has more features designed for women's needs, such as pregnancy cover and protection against female illnesses. Most buyers were between 18 and 30 years old. The product was named 'Innovation of the Year' at the Asia Insurance Industry Awards.