San Miguel Brewery Hong Kong's attributable profit has jumped 65.29 per cent to $9.97 million in the first eight months of this year. Chief finance officer Thomas Mainwaring said the eight-month result would more accurately reflect the company's performance as July and last month were traditionally peak season. Mr Mainwaring said the profit growth demonstrated the brewery was recouping its share of the beer market in Hong Kong after implementing new measures on marketing and packaging. 'We had seen declining market share in the late 80s and early 90s because of wrong strategies. 'Having conducted market research and improved our advertising strategies, we have seen our market share turn around and enter an uptrend since the start of this year.' Operating profit soared 80.2 per cent to $25.34 million on turnover up 4.92 per cent to $849.84 million. However, the operating profit was eroded by net interest expenses of $10.42 million. Earnings per share rose 68.75 per cent to 2.7 cents. Despite the profit growth, the directors proposed to slash the interim dividend by 75 per cent to one HK cent. 'We are conservative on our cash resources,' Mr Mainwaring said.