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SCMP Reporter

Kodak Hong Kong has joined Kodak Express and Fotomax to provide digital photo output services at 130 outlets in the SAR.

 Images taken by digital cameras can be turned into high-quality photos in minutes at any Fotomax and Kodak Express outlet.

 The prints are produced using a Kodak Picture Maker, which accepts digital files stored in standard JPEG or Tiff format on floppy disks, PCMCIA cards, compact flash cards or photo CDs.

 From existing photos, the machine also can make identification pictures, enlargements and reprints with the option of re-touching.

 The service was set up to address the growing number of digital camera owners who want to produce high-quality photos at affordable prices, David Swift, president of Kodak Greater China, said.

 'In the foreseeable future, film will remain the convenient, affordable bridge to digital imaging applications,' he said.

 'Through digitisation, digital images are created from traditional film through scanning technology.'  According to Kodak, a maker of digital cameras, the worldwide market for such equipment was growing about 60 per cent a year.

 Meanwhile, Eastman Kodak and Intel have introduced compact discs for pictures.

 The Picture CD combines digital versions of the prints people receive after they submit film for processing with software to enable them to enhance, crop and e-mail those pictures.

 The new disk will cost about US$10, on top of standard processing costs. For Kodak, the deal could lead to more sales of its film and photographic paper.

 'We are eliminating all obstacles to taking pictures further,' George Fisher, Kodak's chief executive, said.

 Intel is hoping that the ability to manipulate and transmit images may spur the sales of powerful computers required to do such operations.

 'We want to promote visually connected PCs,' Craig Barrett, Intel president and chief executive, said.

 Neither company would discuss plans for sharing revenues or profits, but each has contributed $75 million to market the Picture CD, and they are sharing the $50 million cost of upgrading Kodak's Qualex processing laboratories to handle the disc.



Kodak offers digital service