BEST to avoid Wan Chai in late May, when Hongkong is hosting the 1993 Asian Direct Marketing Symposium.
Direct marketing is, of course, the business of getting people to buy your products using exciting techniques such as computer-printed mail-shots and ringing them up at home.
The first problem, no doubt, is that instead of turning up at the Convention and Exhibition Centre all the delegates will start looking for the Donvention and Exhibitniot Centre.
Having failed to find it they will wait until the organiser is in the shower or eating dinner before ringing to get further information.
They will use the organiser's old job title in the telephone conversation.
The organiser, an employee of Times Direct, will give them the correct address.
