It is always pleasing to give credit where credit's due. And maybe some sort of recognition should be given to the ''success'' of the year-long ''Spirit of Hennessy'' campaign run by Burson-Marsteller. This was unashamedly claimed to be Asia's most ambitious marketing campaign event, and centred on recreating the inaugural shipment of XO cognac from France to Shanghai in 1872. A specially chartered and outfitted ship retraced the original route. But credit has already been duly awarded. It seems JAs Hennessy and Burson-Marsteller were both so thrilled with the outcome of the campaign, they took to congratulating each other with a mutual awards ceremony. Mr Tom Goddard, regional managing director of the cognac company, received a Burson-Marsteller ''Value-Added'' star. This is normally an internal award, but Burson-Marsteller made an exception to recognise ''the extraordinary team work and partnership shared by agency and client''. In return, Mr Goddard presented Burson-Marsteller's China manager Ms Lisa Wong with a plaque to mark her team's efforts in producing the best local editorial coverage in the overall regional campaign. Doubles all round, it seems.
