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It is always pleasing to give credit where credit's due.
And maybe some sort of recognition should be given to the ''success'' of the year-long ''Spirit of Hennessy'' campaign run by Burson-Marsteller.
This was unashamedly claimed to be Asia's most ambitious marketing campaign event, and centred on recreating the inaugural shipment of XO cognac from France to Shanghai in 1872.
A specially chartered and outfitted ship retraced the original route.
But credit has already been duly awarded.
It seems JAs Hennessy and Burson-Marsteller were both so thrilled with the outcome of the campaign, they took to congratulating each other with a mutual awards ceremony.
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